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October 8, 2007
Google shares cross $600 threshold for first time
"Google continues to gain market share in search queries while continuing to face a bevy of competitors."
Bear Stearns analyst Robert Peck |
NEW YORK (Reuters) - Shares in Google Inc (GOOG.O: Quote, Profile, Research) hit a new benchmark of $600 on Monday, fueled by investor confidence that the Web search leader's advertising technology will capitalize on new areas of the media industry. more>>>
August 21, 2007
Is the Internet killing TV?
"I think it's (the impact of the net) something we have to be aware of, but the competitive nature of free-to-air TV will ensure the best content remains on free-to-air.
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Channel 10 Melbourne's head of programming Peter Andrews |
TELEVISION, the doomsayers will tell you, is dead as we know it.
The industry is on a path of irrevocable and revolutionary change, they say, because of the speed at which the internet is eroding the impact of free-to-air TV.
There is strong evidence that Generation Y is relying less on traditional media, including TV and radio, and turning to the internet for news and entertainment.
more>>>
August 21, 2007
Government Sets For Desktop Advertising Standards
There’s good news for Web consumers, advertisers, and Internet advertising software companies alike: The desktop advertising industry’s “Wild West” days are quickly coming to an end. Thanks to several recent developments, consumers have more protection – and savvy advertisers more opportunity – than before.
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August 21, 2007
American Airlines Sues Google over Keyword Advertising Practices
American Airlines has filed a federal lawsuit over Google’s keyword advertising, claiming it infringes on the airline’s trademarks, reports The Register. more>>>
August 8, 2007
Study: More Time Spent With Paid Media
NEW YORK - A study finds that U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for.
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August 7, 2007
Google facing ambush by rivals
"Google dominates half the online ad market. It wants the other half. Once it does that, it is unstoppable."
Jeffrey Chester, executive director of the Center for Digital Democracy |
WASHINGTON | - Opponents see one last chance to cut Google Inc. off at the pass before the Internet giant attains total dominance -- by staging an old-fashioned regulatory ambush.
The behind-the-scenes battle over federal approval of Google's proposed $3.1 billion acquisition of DoubleClick Inc. could shape the Internet's future. At stake: control of the $21.7-billion-and-growing online advertising market. more>>>
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