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August 7, 2007
Internet Advertising To Be King in 2011
Online advertising will surpass newspaper advertising in four years according to a study released by Veronis Suhler Stevenson and quoted extensively by MediaPost. more>>>
July 24, 2007
50 cent sues an internet advertising company
TransWorldNews (press release), GA - Jul 22, 2007
Rapper 50 cent sued an internet advertising company on Friday after he claimed the used his image in a game where the player attempts to shoot him. ... more>>>
July 24, 2007
Lawyers Get Court Approval for Pop-Up Ads on Internet
"Attention-getting is what advertisements do."
Gregory A. Beck of Public Citizen |
A federal judge in Syracuse has cleared the way for lawyers in New York State to use pop-up ads on the Internet, but did not answer the bigger but more subtle issue of whether firms must label newsletters and e-mail messages to clients as advertising. more>>>
June 21, 2007
Worldwide YouTube sites will expand internet advertising scope
"Video is universal and allows people around the world to communicate and exchange ideas. "
YouTube co-founder Chad Hurley |
YouTube has launched a series of international sites as it looks to curb competition from rivals.
The video sharing site, which has plans to introduce online advertising and share the revenue with users, has rolled out local versions in Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK.
more>>>
June 21, 2007
Worldwide YouTube sites will expand internet advertising scope
"Video is universal and allows people around the world to communicate and exchange ideas. "
YouTube co-founder Chad Hurley |
YouTube has launched a series of international sites as it looks to curb competition from rivals.
The video sharing site, which has plans to introduce online advertising and share the revenue with users, has rolled out local versions in Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK.
more>>>
June 11, 2007
Online advertising still evolving
"Previously, advertising was a creative discipline built on established relationships. Online advertising has thrown both out the door."
Kartik Hosanagar, a Wharton professor |
Microsoft buys aQuantive for $6 billion. Google acquires DoubleClick for $3.1 billion. Yahoo purchases the 80 percent of Right Media it doesn't already own for $680 million. Ad firm WPP gets 24/7 Real Media for $649 million. And that's just in the last six weeks.
The common thread: All the takeover targets are online advertising companies.
more>>>
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