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June 11, 2007
Online advertising still evolving
"Previously, advertising was a creative discipline built on established relationships. Online advertising has thrown both out the door."
Kartik Hosanagar, a Wharton professor |
Microsoft buys aQuantive for $6 billion. Google acquires DoubleClick for $3.1 billion. Yahoo purchases the 80 percent of Right Media it doesn't already own for $680 million. Ad firm WPP gets 24/7 Real Media for $649 million. And that's just in the last six weeks.
The common thread: All the takeover targets are online advertising companies.
more>>>
May 24, 2007
Google Cleans House
Major developements took place at Google last week which will arguably bring about changes at the search engine monolith that are comparable to the choice they made to introduce paid advertising in 2002. more>>>
May 23, 2007
Internet Advertising Revenues Grow 35% in ’06, Hitting a Record ...
"Interactive advertising revenues continue to show solid growth as advertisers and agencies recognize that it is a medium that can uniquely affect consumer behavior from product awareness, to purchase intent, to actual purchase and then brand loyalty."
Randall Rothenberg, President and CEO of the IAB |
NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005. more>>>
May 22, 2007
Offline Advertising Execs Have Fallen In Love… With Online Video
"Video has a lot of value for advertisers. It carries great emotional impact like TV, yet it can be measured and can’t be skipped. That value means publishers can command higher CPMs – hence the rise of streaming content."
David Jacobs, senior VP of Publisher Services with Advertising.com |
Maybe you’ve heard the whistling or perhaps noticed a spring in their step? How about that constant giggling? Ladies and gentlemen, it is clear: advertising executives have fallen in love…with online video. more>>>
May 22, 2007
Google’s goal to organise your daily life
"We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation.
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Eric Schmidt, Google’s chief executive |
Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.
Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.
more>>>
May 18, 2007
Investors Eye a Possible ValueClick Sale
"Last one standing at the dance sounds like a negative.
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Global Crown Capital analyst Martin Pyykkonen |
Now that Microsoft Corp. plans to buy online advertising company aQuantive Inc. for $6 billion, investors and analysts are wondering if competitor ValueClick Inc. is a prime target for a takeover of its own. more>>>
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